The Google time bombs that people are unaware of and have a major impact on reputation !
Most people we speak to have a love hate relationship with Google. One thing for certain is Google has 88.87% of the UK search engine market and has a major impact on all our businesses. Their communications are not as good as their search engine and much of their data is withheld, leaving marketing professionals to debate and test what works and the impact on Google rankings.
The Google Time Bombs
There are some facts which are not disputed, such as Google emulating Amazon, ebay and Trip Advisor to show reviews, which displays your reputation online. Google has been collecting reviews for 3 years from directories, social and other sites, which the majority of people have not heard of. You may be in for an unpleasant shock when you see the results, and you have to find a way to fix the damage.
Why are reviews so important:-
- 92% of people trust recommendations from people we know
- 72% of buyers trust Reviews as much as personal recommendations
- 87% of people search online after being referred to a Business, and check them out
Google Star ratings are now showing in Organic search, Google Maps listing and paid AdWords, when you have got enough reviews. If you are not monitoring your reviews, when your Star Rating is displayed it may not be what you expect.
We can show you how to take greater control of your reputation and we are running three webinars on 15th, 17th and 18th December, so join us on the one which best suits your schedule. They are live webinars on the same subject so you only need to join one, however the content will vary depending on the Q&A sessions.
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